Dr. Enuf celebrates 75 years in 2024, and part of their success is the generations of stories that continue to spread far and wide about this spectacular beverage from East Tennessee.
Following the successful launch of the Zero Sugar brand, Volume begins a nostalgic narrative for new and old audiences alike.
When it comes to the official history of Dr. Enuf and Tri-Cities Beverage, nobody has a better record. Author Dick Bridgforth's father worked at Tri-City Beverage for many years and together with the resources of the founders, Dick has assembled the perfect authority for Dr. Enuf History. Using the artifacts in this collection, we assembled a nostalgic introductory campaign that will evolve into events and a new strategy in the fall to propel this favorite soft drink brand to the next generation.
As part of the celebration this year, we worked together on creating a new special-release 75th Anniversary presented to employees and vendors for the 2024 anniversary year.