For more than ninety years, Horizon Credit Union has helped families across Northeast Tennessee build stronger financial futures. Founded in 1932, the organization has grown through generations while maintaining a simple principle that still defines its mission today: hard-working people helping hard-working people.
But in today’s financial marketplace, local credit unions face a difficult challenge. National banks spend millions on advertising, dominate media channels, and blanket communities with marketing campaigns that smaller institutions simply cannot match dollar for dollar.
That’s where strategy matters.
Working as Horizon Credit Union’s marketing partner, Volume Interactive coordinates a unified campaign across digital media, outdoor advertising, social platforms, and now regional radio. Rather than relying on a single marketing channel, the goal is to create a connected message that reaches people wherever they encounter the brand — from the website to a billboard to a radio commercial on the drive home from work.
This spring, that coordinated approach expanded even further with the addition of custom-produced radio campaigns featuring original scripts, custom voices, and tailored audio production designed specifically for Horizon’s audience of working families across the region.
Below are a few examples currently airing across Northeast Tennessee.